Founded by Milano Capital and the Borletti Group in July 2017, Spactiv raised € 90 million from Italian and international investors in a widely oversubscribed Initial Public Offering in September 2017. On September 12th 2019, Spactiv announced a deal for a merger – eventually suspended due to the consequences of the COVID outbreak – with Betty Blue, a fashion house owned by the well-known stylist and entrepreneur Elisabetta Franchi.